Strategy’s executive chairman Michael Saylor came up with a simple yet effective solution for Apple’s buyback program.
Since the start of 2025, the AAPL stock has dropped by nearly 20%, currently -19.56% YTD, according to Yahoo Finance. Even though the tech giant has been aggressively purchasing back its own shares through a $110 billion buyback program, the stock performance is still lackluster this year.
This buyback program, one of the largest in the history of U.S. corporations, aimed to reduce outstanding shares and boost investor confidence in the stock — but so far to no avail.
Well-known investment personality Jim Cramer posted about it on Twitter. In the post, Cramer expressed his frustration, stating, “The Apple buyback is not working right now. The company can leave it to earn a lot, or it can take some and integrate. It is not a badge of dishonor. It just isn’t.”
His comments suggest that Apple may need to rethink its approach rather than relying solely on stock repurchases to drive value.
Shortly after, Michael Saylor, executive chairman of Strategy, responded with a bold alternative: “Apple should buy Bitcoin.”
Apple should buy Bitcoin.
— Michael Saylor (@saylor) June 10, 2025
So far, Saylor’s Bitcoin foray has been nothing but successful for him and his company. Fresh off another major purchase, Strategy now owns 582,000 BTC at an average cost per bitcoin of $70,086.
Strategy has become the largest corporate bitcoin holder among public companies, owning 2.74% of the total BTC that will ever exist. Its dominance in the Bitcoin treasury is especially significant, as Strategy owns around $57 billion more in BTC than the second-place, Marathon.
Meanwhile, Saylor has become a key figure in the crypto sector. His influence extends beyond Strategy, as he has played a pivotal role in driving institutional Bitcoin adoption worldwide, and even partaking in regulatory talks in this year’s crypto summit at the White House.
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